Wine Label & Packaging Design for Prediomagno Vigna del Castello

Vigna del Castello is the expression of the evolution of Ruchè di Castagnole Monferrato, with the buzzard as its guide animal. The black band at the top, a distinctive element of Piedmontese tradition, has been skilfully merged and blended with feathers in glossy black tones and others in relief, recalling the distinctive plumage that extends from the buzzard’s chest to its neck.
This design not only pays homage to Piedmont’s regional heritage, but also enhances the refinement and visual identity of the product, reflecting the uniqueness and elegance that distinguish Prediomagno.
The choice of this visual motif was driven by the desire to convey visually the feeling of nobility and majesty that characterises every sip of this Ruchè, making each bottle a visual story of the unique, unmistakable taste revealed on the palate.