Wine Label & Packaging Design for Tenute Nura

The visual identity of Tenute Nura draws on the ancient image of the Fates, the mythological figures who weave destiny. The symbolism of the knot appears in countless art forms and aspects of human life. Inspired by knot theory, which explores the concept in mathematical terms, we created the Tenute Nura symbol.

The inspiration then extended to the colours of the fashion world, in particular its latest trends. The label, whose shape derives from a 90° rotation of the logo, enhances the three-dimensional perception of the symbol.
Finally, the labels of the classic method wines are raised by embossing only the central drop of the brand, a symbol of purity and of the essence of the product, underscoring the uniqueness and elegance that define Tenute Nura.