Trade Fair Stand Design for Gocciablu (Togni)
- Client
- Togni · Goccia Blu
- Project
- 3D · Stand
- Year
- 2025
Design of the Goccia Blu stand
An impactful stand between design and storytelling
For Gocciablu, the mineral water brand of the Togni Group, the challenge was clear: present the brand restyling, stand out within its sector, strengthen awareness and convey a premium positioning (the key concepts of purity, beauty and exclusivity) through the design of a trade fair stand.
For Beer&Food Attraction, one of the key events for Horeca professionals, we took care of the creative concept, the 3D modelling and the renders of the stand, creating a detailed visual guide to this complex design for the client, designers, suppliers and stand fitters.
The result? A space that translated Gocciablu’s identity and values into an elegant visual story able to attract attention.
A tailor-made visual experience
From concept to reality: a design inspired by the drop
The whole stand was designed around the shape of the drop, the symbol of the brand. It was expressed in architectural and decorative elements that made the space harmonious and distinctive.
The materials were carefully selected, favouring transparent surfaces, and the colour palette was kept two-tone and corporate to convey a strong, identifiable image.
Back wall shaped like a drop seen in plan:
it housed the brand – clearly visible –, illuminated niches to showcase the products on display and a hidden technical space to optimise the exhibition area.
A spectacular rain of semi-transparent drops falling from above.
In three shades of blue and arranged on several levels, it created a dynamic, evocative effect that drew visitors’ gaze.
The display cases
Display cases placed on columns along the perimeter of the stand showcased the bottles like precious jewels or collector’s items.
Uniform lighting:
A stand that made its mark
High visual impact and memorability thanks to a unique design consistent with Gocciablu’s identity.
Maximum product enhancement, displayed as a true luxury object.
Strong appeal for visitors, with an immersive, engaging concept.
