“Marilisa Allegrini” is born, the group bringing together Villa Della Torre, Poggio Al Tesoro and San Polo. It is led by an all-female trio: Marilisa Allegrini herself with her daughters Carlotta and Caterina.
With over forty years of experience in the wine world and an entrepreneurial vision that turned a company with 100 thousand euros in turnover into a 30 million euro powerhouse in 2023, Marilisa Allegrini is unique for her courage, tenacity and innovation.
After selling her shares in the historic family company to her nephews, Marilisa Allegrini looks to the future with determination by founding a new group that bears her name.
The new corporate brand
The new logo, designed by NSG Design, is inspired by the personalities of the Allegrini Mastella family, evokes class and elegance and conveys refinement and timelessness through a clean, modern design. This style, with its fresh, innovative touch, has been carefully conceived to blend harmoniously with the 3 sub-brands, maintaining visual consistency while at the same time elevating the name of the new masterbrand.
Under the new corporate brand, the three owned brands strongly desired by Marilisa – Villa della Torre in Valpolicella and Lugana, Poggio al Tesoro in Bolgheri and San Polo in Montalcino – come together in a new ecosystem that preserves the roots and identities of the individual estates, embodying the essence of the lands in which they are rooted and turning them into authentic ambassadors.
Marilisa Allegrini: an international brand celebrating Italian culture
The new “Marilisa Allegrini” brand, a name that in terms of identity and recognition is already in fact an international brand, declares the goal of giving continuity and value to its history as producers and entrepreneurs deeply in love with the territory and Italian culture.
For this reason, it clearly communicates its dearest values and resources: family, territories of great vocation, love of art, attention to environmental sustainability and the privilege of experience in knowing how to read the evolution of markets.
Supporting Marilisa Allegrini as vice presidents are her two daughters Carlotta and Caterina, brand ambassador and marketing and communication director respectively, and their father Giancarlo Mastella, also a vice president and former director of Villa Della Torre.
The unveiling of the brand for journalists and stakeholders took place on Tuesday 9 April with a press conference in Milan, while the official debut took place at Vinitaly 2024 with a dedicated stand.
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