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Environmental labelling for wine

New rules for wine labelling in Italy: the complete 2024 guide

Back label with QR code

Unless further postponements are granted, from 1 July 2024 the changes introduced by the EU Regulation will come into force.

Environmental labelling for wine

Understanding the New Wine Labelling Regulations

Context and Legal Framework

The new labelling requirements are based on Regulation (EU) No 1308/2013, as amended by Regulation (EU) 2021/2117. This legislation requires all wine products to include the list of ingredients and the nutrition declaration.
The Ministry of Agriculture, Food Sovereignty and Forestry (MASAF) has issued national guidelines to implement these rules, ensuring compliance and providing clarification on how these laws apply in Italy.

Aims and Provisions of the Regulation

The main aim of the new regulation is to improve consumer awareness and safety. The key elements include:

List of ingredients:

All wines must carry a list of ingredients, giving consumers detailed information on what their wine contains.

Nutrition information:

A nutrition declaration is required, including calorie content.

QR code:

Transitional provisions:

A transition period is provided for, allowing producers to use existing labels with minor changes until the end of June 2024.

Environmental information:

Since 2023, labels must include mandatory environmental information, such as the recycling symbol and disposal instructions.

Extension and label stock disposal

Timelines and deadlines

Immediate compliance

Since 8 March 2024, all new labels must comply with the updated requirements.

Transition period

Full compliance

If you still have doubts…

If you still have doubts about how to structure your new dress, contact us! Thanks to our experience in packaging design for the wine&spirits sector, we can give you the best advice on how to integrate this additional information into your wine labels, ensuring an elegant, high-impact design and, above all, avoiding penalties.

Looking for an agency to take care of the communication concept and the design of your products?
Get in touch!

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