The brand starts before the design.
We are a brand and packaging design agency, and before we design, we listen. Market, people, product: from there a clear thought is born, and it becomes name, label, packaging, content.
NSG’s First Pentawards Award Accessible packaging, bronze at Pentawards 2026
Sankt Pauls · Lehmstein Label design
Mamete Prevostini Packaging restyling, a more consistent range
Idda · Contrada Stella Packaging design for an Etna cru
Brand Thinking, in four steps
Market, people, positioning, product and goals are part of the project as much as identity is. Before we draw anything, we understand where the brand starts and where it wants to go.
The thinking, in three objects.
Who we work with.
Recent thoughts.
All articles
The manifesto
We believe in the culture of the project and the culture of change. In experience that meets new languages. In ideas that don't complicate, but move things forward.
Above all, we believe in relationships. Because behind every project there are people.
What really sets you apart, today, is someone who stays by your side.
What we do.
Ask for a quote- Strategy and analysis
- Brand creation and identity
- Labels and packaging
- Coordinated brand image
- Web and digital marketing
- Social media
“Design is the meeting point between person and object, between user and product.” Giacomo Bersanetti
NSG comes from SGA, a historic Italian centre of excellence in packaging design. Forty years of wine design taught us that every choice of material changes what a brand says.
Today we work on brands of every sector, with the same method. NSG is part of NOKNSG, a creative group with NOKNOK.