NSG https://nsgdesign.it/en/home/ Strategic Branding Communication Thu, 18 Jun 2026 08:36:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://nsgdesign.it/wp-content/uploads/2022/03/cropped-favicon-32x32.jpg NSG https://nsgdesign.it/en/home/ 32 32 Senza 1 Senso Shortlisted at Pentawards 2026 https://nsgdesign.it/en/senza-1-senso-shortlisted-at-pentawards-2026/ Thu, 18 Jun 2026 08:06:12 +0000 https://nsgdesign.it/senza-1-senso-shortlisted-at-pentawards-2026/ Senza 1 Senso Shortlisted at Pentawards 2026 Senza1Senso, the accessible packaging project we developed for AIS Lombardia to mark the 20th anniversary of the ViniPlus Lombardia guide, has been selected for the Pentawards shortlist, one of the world’s most authoritative organisations in the field of packaging design. Senza1Senso was born from a simple yet fundamental […]

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Senza 1 Senso Shortlisted at Pentawards 2026

Senza1Senso, the accessible packaging project we developed for AIS Lombardia to mark the 20th anniversary of the ViniPlus Lombardia guide, has been selected for the Pentawards shortlist, one of the world’s most authoritative organisations in the field of packaging design.

logo pentawards

Senza1Senso was born from a simple yet fundamental question: can wine also become an accessible experience for people who cannot see?

The answer lies in the label, which combines braille writing for tactile reading with NFC technology to activate audio content through one simple gesture: bringing a smartphone close to the bottle. Touch, hearing and sight come together in a single communication system, designed to include without compromising on aesthetics.

tecnologia NFC applicata a etichetta di vino accessibile

Inclusivity and creativity: the project featured by Pentawards

What makes us even prouder is that the project was directly featured by Pentawards in the article “Trends Revisited: Mid-Year Reflections”, dedicated to the mid-year update on the packaging design trends identified at the beginning of 2026.

Among the movements analysed is “Bye Bye Barriers”: a trend that sees inclusivity no longer as a compromise, but as an opportunity to push creativity beyond its limits.

progetti nominati a pentawards 2026

Here, Senza1Senso is presented as a concrete example, with the label described as a targeted and inclusive device capable of transforming packaging into a voice that tells the story of wine.

Discover the full Senza1Senso case history:

Dettaglio dell'etichetta, che si apre e si legge il testo
Dettaglio dell'etichetta, che si sta aprendo e si legge il testo descrittivo del progetto dietro l'etichetta

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Get in touch and let’s discover together how to shape truly effective communication.

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]]> Sankt Pauls: new brand identity and graphic restyling for the Selezione line. https://nsgdesign.it/en/sankt-pauls-new-brand-identity-and-graphic-restyling-for-the-selezione-line/ Tue, 22 Apr 2025 10:26:35 +0000 https://nsgdesign.it/sankt-pauls-new-brand-identity-and-graphic-restyling-for-the-selezione-line/ Sankt Pauls: new brand identity and graphic restyling for the Selezione line. A renewed visual identity to tell the story of the winery At Vinitaly 2025, the historic Sankt Pauls Winery unveils a new brand identity and a graphic restyling of its most iconic line: Selezione. A project rooted in the origins of the cooperative […]

L'articolo Sankt Pauls: new brand identity and graphic restyling for the Selezione line. proviene da NSG.

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Sankt Pauls: new brand identity and graphic restyling for the Selezione line.

A renewed visual identity to tell the story of the winery

At Vinitaly 2025, the historic Sankt Pauls Winery unveils a new brand identity and a graphic restyling of its most iconic line: Selezione.

A project rooted in the origins of the cooperative — founded in 1907 in Appiano on the Wine Road — aimed at enhancing its core values: the land, a centuries-old winemaking tradition, and a strong sense of community.

The evolving identity

An identity that evolves without losing its authenticity, capable of visually expressing the strength of the territory and positioning itself consistently in both the national and international markets.

Brand identity Sankt Pauls

Strategic analysis and creativity: NSG Design’s contribution

NSG Design guided Sankt Pauls through a comprehensive and in-depth process of brand positioning analysis, brand values definition, and the development of the new visual identity.

The project included

• The creation of the new logo and related iconography
• The complete restyling of the Selezione line labels
• The development of corporate stationery design
• The production of an emotional launch video
• Consultancy for aligning communication across all brand touchpoints

1

A brand that expresses the territory, history, and cooperative spirit

The new symbol is inspired by the spire of the San Paolo bell tower, known as the “country cathedral,” and incorporates the historic SP monogram, taken from an old label used until the 1980s.

A symbol that visually represents the solidity of tradition and the strength of cooperation, ideally bringing together the 185 families of winemakers that are part of the winery.

The full naming “Sankt Pauls” further strengthens the connection with the South Tyrolean territory and helps build an authentic, recognizable, and distinctive brand identity.

Branding Sankt Pauls

2

Hand-illustrated labels inspired by Mount Macaion

The new identity is fully reflected in the restyling of the Selezione line labels, the production heart of the winery.

The illustrated subject is Mount Macaion, with its distinctive Forcella Grande towering over the landscape surrounding San Paolo.

The hand-drawn illustration celebrates the interaction between nature and viticulture, providing an image that is both recognizable and deeply rooted in the territory.

progettazione design etichette di sankt pauls

3

An emotional video to tell the soul of the new identity

For the official launch of the new brand identity, an emotional video was created to capture the depth of the project’s values and its sensory dimension.

The video alternates between authentic views of the South Tyrolean landscape, details of the work in the vineyard and winery, and evocative shots of the new logo and labels.

The rhythm of the imagery and the original soundtrack lead the viewer through an immersive narrative, where the sense of belonging, artisanal craftsmanship, and the balance between tradition and innovation come to life.

This is our first collaboration with NSG, yet the synergy that was created feels like that of long-time colleagues.
With great care, they explored our history and embraced the values that define us. They guided us through this rebranding journey — which was crucial for us — with exceptional expertise, sensitivity, and passion.

Tobias Leimgruber

progettazione design etichette di sankt pauls

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L'articolo Sankt Pauls: new brand identity and graphic restyling for the Selezione line. proviene da NSG.

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